What are some examples of great marketing?
There’s great marketing — but then, there’s marketing genius.
While many can pay for great marketing, very few out-of-the-box marketing geniuses are able to catch global media attention for free!
- How much does global exposure cost?
- Be featured in every global news network?
- Go viral in social media?
- Plus give goosebumps to millions of people around the world as they witnessed this event via live stream?
- How much would one brand pay for this marketing exposure?
Now… multiply that by three for the ultimate marketing leverage of these powerful brands!
I’m talking about the launch of the SpaceX Falcon Heavy.
This event was successful in so many ways, but the special cargo that Elon Musk sent aboard the powerful rocket was what made the biggest impact.
This was absolute marketing genius!
The YouTube live stream video with the stunning views of Earth on the back as Elon’s personal Tesla Roadster orbited the earth… mind blowing!
The most famous astronaut of the decade named “Starman” driving a car in outer space…. mind blowing!
The spectacular launch of the Falcon Heavy with three massive rockets simultaneously thrusting the payload into orbit… mind blowing!
Witnessing the simultaneous landing of the two rocket boosters exactly to position at exactly the same time… that got me out of my seat screaming “No way! No way! No way!” with utter disbelief!
For me, this has been the most outstanding marketing strategy of our modern era.
Originally published at https://samplif.blogspot.com on December 20, 2020.